SSAI Infiltration

Ad fraud scheme in which a malicious party forges IP addresses to impersonate real users, thereby attracting the expenditure of server-based ad placements.

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More terms of Advertising

SSAI OTT/CTV

Server-side ad insertion, also known as "dynamic ad insertion." Method that makes it possible to insert advertisements into a video stream automatically from an external server.

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Header Bidding OTT/CTV

System that allows publishers to bypass the traditional cascade auction method, where demand / SSP partners are called in a predetermined order. Instead, Header Bidding enables publishers to organize unified auctions in which all bidding partners compete simultaneously in real time.

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Preroll OTT/CTV

Online video ad that plays before user-chosen video content is displayed.

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Open Auction OTT/CTV

Open auction where a publisher facilitates access to his inventory to all bidders connected through the SSP. The highest bidder wins the impression.

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DSP OTT/CTV

Stands for Demand Side Platform. Technological system that makes it easier for programmatic digital advertising buyers to carry out automated campaigns on different aggregated traffic sources and segment them with data from different sources. In addition, it favors automatic optimization depending on campaign results.

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Third-Party Data OTT/CTV

Aggregated data from platforms and data providers used to enrich programmatic campaigns.

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Ad Network OTT/CTV

Advertising platform where inventory of different publishers, who share a direct contractual relationship, is sold.

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ads.txt / app-ads.txt OTT/CTV

Text file that the publisher locates in its properties (support website or of the publisher of a mobile app) which lists the companies with which the publisher has direct agreements to sell its advertising inventory in the programmatic ecosystem. This tool brings transparency to a highly automated marketplace and helps prevent fraud.

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