App spoofing

An ad fraud scheme in which a malicious party impersonates another application, causing the ads to redirect to applications that mimic other more popular apps.

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More terms of Advertising

Open Auction OTT/CTV

Open auction where a publisher facilitates access to his inventory to all bidders connected through the SSP. The highest bidder wins the impression.

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Cross-Screen Measurement OTT/CTV

Monitoring and measurement of video metrics on mobile devices, tablets, digital outdoor advertising, linear television, Smart TV or computers where an attempt is made to identify the net audiences that have been exposed to content or advertising, regardless of the device where it has been consumed.

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Third-Party Data OTT/CTV

Aggregated data from platforms and data providers used to enrich programmatic campaigns.

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Tech Tax OTT/CTV

Term used to define the costs applied for the use of technological solutions of the programmatic ecosystem. Among these fees are those applied for using SSP, Ad Exchange, DSP, DMP and the agencies' trading desks.

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VTR OTT/CTV

Stands for View-Through Rate, i.e. the percentage of people who see a complete video or beyond a previously determined point. It is a metric that determines performance in digital video advertising campaigns.

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SSP OTT/CTV

Stands for Platform for the supply-side or Platform for the sell side. Technological platforms that allow OTT providers to manage their inventory of advertising space, incorporate advertisements and receive revenue.

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User OTT/CTV

Anonymous or registered subscriber who accesses the content through a browser or software program by assigning a personal identifier that is registered in the operator's internal statistics system.

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Pre-Bid Targeting OTT/CTV

Data processing that allows advertisers to segment visible, fraud-proof, brand-safe, or context-relevant inventory and bid only for inventory that meets predefined requirements.

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