SSP | Tappx

SSP

Stands for Platform for the supply-side or Platform for the sell side. Technological platforms that allow OTT providers to manage their inventory of advertising space, incorporate advertisements and receive revenue.

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More terms of Advertising

First-Party Data OTT/CTV

Data obtained in digital sites and / or CRM of our property. They are considered of higher quality since the holder has the makeup of how the different audience segments have been created.

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Programmatic Direct OTT/CTV

A transaction between a publisher and an advertiser that takes place through a programmatic ad buying system. The inventory is sold and guaranteed directly.

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CPM OTT/CTV

Stands for cost per thousand impressions. The cost that an advertiser must pay for 1000 ads to be served.

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Second Price Auction OTT/CTV

Bidding model where the winner of the tender for ad impression pays one cent more than the second highest bidder.

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Frequency OTT/CTV

Number of times a single user is exposed to a campaign. The frequency of exposure must be balanced to achieve the effect of memory of the message in the audience without saturating it through overexposure.

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Cost Per View (CPV) OTT/CTV

Name given to the cost per reproduction of an advertising video when a predefined minimum viewing time is reached. There are other billing models for advertising videos such as the cost per full view (CPCV; paid only when the video is seen to the end) and the cost per visible video (CPVV, where it is paid only if the video is visible according to the standard, meaning that the video occupies at least 50% of the number of visible pixels for at least 2 consecutive seconds).

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Header Bidding OTT/CTV

System that allows publishers to bypass the traditional cascade auction method, where demand / SSP partners are called in a predetermined order. Instead, Header Bidding enables publishers to organize unified auctions in which all bidding partners compete simultaneously in real time.

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VAST OTT/CTV

Universal XML script that allows ad servers to communicate relevant information to video players about the behavior of these ads on IPTV platforms. Among the information provided, you will find which ad should be reproduced, the format in which it is presented, for how long it is reproduced and if users have the option to skip it.

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