DAI (Dynamic Ad Insertion)

Ability to exchange an ad in a linear television program for an online spot. This solution works on video on demand services.

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More terms of Advertising

Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

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Tech Tax OTT/CTV

Term used to define the costs applied for the use of technological solutions of the programmatic ecosystem. Among these fees are those applied for using SSP, Ad Exchange, DSP, DMP and the agencies' trading desks.

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Preroll OTT/CTV

Online video ad that plays before user-chosen video content is displayed.

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Cost Per View (CPV) OTT/CTV

Name given to the cost per reproduction of an advertising video when a predefined minimum viewing time is reached. There are other billing models for advertising videos such as the cost per full view (CPCV; paid only when the video is seen to the end) and the cost per visible video (CPVV, where it is paid only if the video is visible according to the standard, meaning that the video occupies at least 50% of the number of visible pixels for at least 2 consecutive seconds).

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Device farms OTT/CTV

Advertising fraud in which activity is repeatedly generated on a device in order to simulate legitimate use, resulting in an illegitimate advertising demand.

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Device spoofing OTT/CTV

An ad fraud scheme in which a party maliciously impersonates another device. An example would be device emulators making ad requests.

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First Price Auction OTT/CTV

Programmatic auction in which the winner pays the price offered for the impression in the bid.

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VPAID OTT/CTV

Script that tells a video player which ad to play, the duration of the ad, when to show it, and where to place the play, pause, etc. actions.

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