DAI (Dynamic Ad Insertion)

Ability to exchange an ad in a linear television program for an online spot. This solution works on video on demand services.

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Preferred Deal/Unreserved Fixed Rate OTT/CTV

Offer variant in the private market where a publisher or SSP offers inventory at a predefined price.

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Addressable Advertising OTT/CTV

TV advertising model that allows, through the same content, to personalize the impact on households thanks to the execution of different advertising campaigns depending on the profile of each household.

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Impression OTT/CTV

Metric used to count the advertising impacts generated in online campaigns that refers to the number of times an advertising piece has been served on the client device.

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Third-Party Data OTT/CTV

Aggregated data from platforms and data providers used to enrich programmatic campaigns.

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User OTT/CTV

Anonymous or registered subscriber who accesses the content through a browser or software program by assigning a personal identifier that is registered in the operator's internal statistics system.

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Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

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RAF (Roku Ad Framework) OTT/CTV

Advertising on Roku video platforms.

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VAST OTT/CTV

Universal XML script that allows ad servers to communicate relevant information to video players about the behavior of these ads on IPTV platforms. Among the information provided, you will find which ad should be reproduced, the format in which it is presented, for how long it is reproduced and if users have the option to skip it.

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