In-Stream video Ad definition

In-Stream video Ad

Ad played before, during or after the transmission of video content that the consumer has requested (pre-roll, mid-roll or post-roll). These ads generally cannot be paused or skipped while viewing.

Advertising

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Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

Mobile Advertising Glossary: Metrics and KPIs

oRTB Glossary

OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

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Impression OTT/CTV

Metric used to count the advertising impacts generated in online campaigns that refers to the number of times an advertising piece has been served on the client device.

Advertising

Private Marketplace (PMP) OTT/CTV

Higher value ad groups grouped by publisher or SSP and not available in an open auction. Only selected advertisers can bid on these placements.

Advertising

Podding / Ad Podding OTT/CTV

With the release of VAST 3.0, the concept of "ad groups" is introduced. This set must meet a series of specifications to be delivered sequentially. Podding is becoming increasingly important to publishers and media owners by providing a high-quality user experience on long-form video content. Podding offers publishers the ability to schedule multiple ads from a single request. These commercials will play sequentially, similar to a commercial break on linear television.

Advertising

DAI (Dynamic Ad Insertion) OTT/CTV

Ability to exchange an ad in a linear television program for an online spot. This solution works on video on demand services.

Advertising

CPM OTT/CTV

Stands for cost per thousand impressions. The cost that an advertiser must pay for 1000 ads to be served.

Advertising

Preroll OTT/CTV

Online video ad that plays before user-chosen video content is displayed.

Advertising

App spoofing OTT/CTV

An ad fraud scheme in which a malicious party impersonates another application, causing the ads to redirect to applications that mimic other more popular apps.

Advertising

Header Bidding OTT/CTV

System that allows publishers to bypass the traditional cascade auction method, where demand / SSP partners are called in a predetermined order. Instead, Header Bidding enables publishers to organize unified auctions in which all bidding partners compete simultaneously in real time.

Advertising

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