1. Home
  2. Glossary
  3. In-Stream video Ad

In-Stream video Ad definition

In-Stream video Ad

Ad played before, during or after the transmission of video content that the consumer has requested (pre-roll, mid-roll or post-roll). These ads generally cannot be paused or skipped while viewing.

Advertising
Collections
All categories
Alphabetical index archive
4 (1)A (20)B (4)C (16)D (11)E (3)F (7)H (7)I (5)K (1)L (2)M (10)O (13)P (18)R (5)S (13)T (9)U (1)V (10)W (1)X (2)
Search term

More terms of Advertising

Addressable Advertising OTT/CTV

TV advertising model that allows, through the same content, to personalize the impact on households thanks to the execution of different advertising campaigns depending on the profile of each household.

Advertising

DEAL ID OTT/CTV

Tag that allows to identify an agreement between buyers and sellers in the programmatic ecosystem. For example, buyers can purchase inventory at defined prices on a private exchange that may not be available to other bidders.

Advertising

App spoofing OTT/CTV

An ad fraud scheme in which a malicious party impersonates another application, causing the ads to redirect to applications that mimic other more popular apps.

Advertising

Real Time Bidding (RTB) OTT/CTV

Real-time offer consisting of an offer request and a response to it. The offer request is triggered when a user visits a page. The request data (user location, browser history, website, device) is offered for sale through an SSP and an Ad Exchange. A DSP connected to this Ad Exchange responds to this offer with price and creative data (response to offer). The highest bid for the placement wins and the ad is served. All of this happens automatically and in milliseconds.

Advertising

Device spoofing OTT/CTV

An ad fraud scheme in which a party maliciously impersonates another device. An example would be device emulators making ad requests.

Advertising

Postroll OTT/CTV

Online video ad that plays immediately after finishing the video content being viewed.

Advertising

Midroll OTT/CTV

An advertisement in online video format that is played during a pause of the content, also in video format, being played.

Advertising

Tech Tax OTT/CTV

Term used to define the costs applied for the use of technological solutions of the programmatic ecosystem. Among these fees are those applied for using SSP, Ad Exchange, DSP, DMP and the agencies' trading desks.

Advertising
×

Tappx logo white

Important Security Notice
Beware of scammers impersonating Tappx brand

We have identified fraudulent activities where malicious actors are imitating Tappx assets. These scams may compromise your security.

⚠️ Warning: The URL you came from has been flagged as potentially harmful.

To stay safe, only trust communications and services from the official Tappx domain: tappx.com

Visit our scam prevention hub
×

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Etiam elit tortor, consequat sit amet ultricies ut, pellentesque a magna. Etiam mattis odio ut nibh pulvinar bibendum. Curabitur porta gravida urna sit amet tincidunt. Etiam sit amet nunc vulputate, blandit mauris sit amet, lacinia arcu. Morbi in orci tincidunt, tincidunt dolor vitae, hendrerit sem. Etiam in suscipit purus. Morbi dignissim vitae nibh ut condimentum.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.