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Postroll OTT/CTV

Online video ad that plays immediately after finishing the video content being viewed.

DAI (Dynamic Ad Insertion) OTT/CTV

Ability to exchange an ad in a linear television program for an online spot. This solution works on video on demand services.

Advertising

In-Stream video Ad OTT/CTV

Ad played before, during or after the transmission of video content that the consumer has requested (pre-roll, mid-roll or post-roll). These ads generally cannot be paused or skipped while viewing.

Advertising

Tech Tax OTT/CTV

Term used to define the costs applied for the use of technological solutions of the programmatic ecosystem. Among these fees are those applied for using SSP, Ad Exchange, DSP, DMP and the agencies' trading desks.

Advertising

Open Auction OTT/CTV

Open auction where a publisher facilitates access to his inventory to all bidders connected through the SSP. The highest bidder wins the impression.

Advertising

Device spoofing OTT/CTV

An ad fraud scheme in which a party maliciously impersonates another device. An example would be device emulators making ad requests.

Advertising

ads.txt / app-ads.txt OTT/CTV

Text file that the publisher locates in its properties (support website or of the publisher of a mobile app) which lists the companies with which the publisher has direct agreements to sell its advertising inventory in the programmatic ecosystem. This tool brings transparency to a highly automated marketplace and helps prevent fraud.

Advertising

Cross-Screen Measurement OTT/CTV

Monitoring and measurement of video metrics on mobile devices, tablets, digital outdoor advertising, linear television, Smart TV or computers where an attempt is made to identify the net audiences that have been exposed to content or advertising, regardless of the device where it has been consumed.

Advertising