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ARPU definition

ARPU

Stands for Average Revenue Per User. This metric indicates how much the viewer spends on the services of an operator during a given period, thus making it easier to analyze and plan the profitability of an IPTV / OTT service.

Advertising
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More terms of Advertising

Impression OTT/CTV

Metric used to count the advertising impacts generated in online campaigns that refers to the number of times an advertising piece has been served on the client device.

Advertising

Postroll OTT/CTV

Online video ad that plays immediately after finishing the video content being viewed.

Advertising

First-Party Data OTT/CTV

Data obtained in digital sites and / or CRM of our property. They are considered of higher quality since the holder has the makeup of how the different audience segments have been created.

Advertising

Midroll OTT/CTV

An advertisement in online video format that is played during a pause of the content, also in video format, being played.

Advertising

App spoofing OTT/CTV

An ad fraud scheme in which a malicious party impersonates another application, causing the ads to redirect to applications that mimic other more popular apps.

Advertising

First Price Auction OTT/CTV

Programmatic auction in which the winner pays the price offered for the impression in the bid.

Advertising

SSP OTT/CTV

Stands for Platform for the supply-side or Platform for the sell side. Technological platforms that allow OTT providers to manage their inventory of advertising space, incorporate advertisements and receive revenue.

Advertising

ROI OTT/CTV

Return of investment. Shows the level of profitability or non-profitability of a campaign in relation to the investment made.

Advertising
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