Programmatic Direct

A transaction between a publisher and an advertiser that takes place through a programmatic ad buying system. The inventory is sold and guaranteed directly.

Advertising

More terms of Advertising

ROI OTT/CTV

Return of investment. Shows the level of profitability or non-profitability of a campaign in relation to the investment made.

Advertising

Device spoofing OTT/CTV

An ad fraud scheme in which a party maliciously impersonates another device. An example would be device emulators making ad requests.

Advertising

RAF (Roku Ad Framework) OTT/CTV

Advertising on Roku video platforms.

Advertising

ads.txt / app-ads.txt OTT/CTV

Text file that the publisher locates in its properties (support website or of the publisher of a mobile app) which lists the companies with which the publisher has direct agreements to sell its advertising inventory in the programmatic ecosystem. This tool brings transparency to a highly automated marketplace and helps prevent fraud.

Advertising

Ad Exchange OTT/CTV

Technology platform where programmatic advertising transactions are carried out connecting demand (DSP; demand side platforms) and supply (SSP; supply side platforms).

Advertising

VAST OTT/CTV

Universal XML script that allows ad servers to communicate relevant information to video players about the behavior of these ads on IPTV platforms. Among the information provided, you will find which ad should be reproduced, the format in which it is presented, for how long it is reproduced and if users have the option to skip it.

Advertising

First-Party Data OTT/CTV

Data obtained in digital sites and / or CRM of our property. They are considered of higher quality since the holder has the makeup of how the different audience segments have been created.

Advertising

Podding / Ad Podding OTT/CTV

With the release of VAST 3.0, the concept of "ad groups" is introduced. This set must meet a series of specifications to be delivered sequentially. Podding is becoming increasingly important to publishers and media owners by providing a high-quality user experience on long-form video content. Podding offers publishers the ability to schedule multiple ads from a single request. These commercials will play sequentially, similar to a commercial break on linear television.

Advertising