1. Home
  2. Glossary
  3. Intelligent OTT

Intelligent OTT definition

Intelligent OTT

OTT service that uses artificial intelligence to follow the consumption of users and, using this knowledge, makes suggestions based on their habits.

Technology
Collections
All categories
Alphabetical index archive
4 (1)A (20)B (4)C (16)D (11)E (3)F (7)H (7)I (5)K (1)L (2)M (10)O (13)P (18)R (5)S (13)T (9)U (1)V (10)W (1)X (2)
Search term

More terms of Technology

MPEG OTT/CTV

Stands for Moving Picture Experts Group. Group of specialists created by the international organization ISO to formulate standards in the compression and transmission of digital audio and video information.

Technology

AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

Technology

Metadata OTT/CTV

Content metadata refers to various properties (information) of a content, such as title, description, story, cast, promo image, trailer, etc.

Technology

Cookie OTT/CTV

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

Technology

RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

Technology

HTML5 OTT/CTV

Standard for configuring and presenting content on the World Wide Web.

Technology

OTT (Over-the-Top) OTT/CTV

Stands for "Over-the-Top". Refers to any traditional communication service that is transmitted over the Internet, as opposed to services with traditional video transmission cable or satellite.

Technology

Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

Technology
×

Tappx logo white

Important Security Notice
Beware of scammers impersonating Tappx brand

We have identified fraudulent activities where malicious actors are imitating Tappx assets. These scams may compromise your security.

⚠️ Warning: The URL you came from has been flagged as potentially harmful.

To stay safe, only trust communications and services from the official Tappx domain: tappx.com

Visit our scam prevention hub
×

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Etiam elit tortor, consequat sit amet ultricies ut, pellentesque a magna. Etiam mattis odio ut nibh pulvinar bibendum. Curabitur porta gravida urna sit amet tincidunt. Etiam sit amet nunc vulputate, blandit mauris sit amet, lacinia arcu. Morbi in orci tincidunt, tincidunt dolor vitae, hendrerit sem. Etiam in suscipit purus. Morbi dignissim vitae nibh ut condimentum.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.