More terms of Technology

Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

MPEG-DASH OTT/CTV

Flexible bit rate transmission technique that enables the transfer of high quality multimedia content over the Internet.

OTT Infrastructure OTT/CTV

Physical and organizational elements necessary to operate an OTT service, such as internet connectivity, devices, screens, etc.

Digital television OTT/CTV

Transmission of television and audio images by encoding video and audio to digital formats. It mainly uses the MPEG data compression standard. However, depending on the area of application, there are several standards: DVB-T - which is the European standard for digital television. ATSC - The American digital television standard. ISDB: the Japanese standard for digital television. DTMB: the Chinese standard for digital television.

Linear TV OTT/CTV

The linear TV nomenclature refers to traditional television services. That is, the model in which programs are transmitted over the air using systems such as digital terrestrial television or a satellite connection.

HD (High Definition) OTT/CTV

Stands for High Definition. Refers to any video with a resolution of 720p. However, it is generally identified with videos that are in a resolution of 1080i or 1080p. In such cases, one can speak of Full-HD.

Metadata OTT/CTV

Content metadata refers to various properties (information) of a content, such as title, description, story, cast, promo image, trailer, etc.

EPG OTT/CTV

Stands for Electronic Program Guide. Software with an interface where the platform user can access the different available content (linear and on demand) through enriched descriptions.

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