Streaming / Streaming On Demand

Type of audiovisual consumption in which users can immediately view content through the Internet, without previously downloading it.

Technology

More terms of Technology

Closed Captioning OTT/CTV

Transcription of the dialogue in the audio channel of a video that is reproduced simultaneously with said video.

Technology

Digital television OTT/CTV

Transmission of television and audio images by encoding video and audio to digital formats. It mainly uses the MPEG data compression standard. However, depending on the area of application, there are several standards: DVB-T - which is the European standard for digital television. ATSC - The American digital television standard. ISDB: the Japanese standard for digital television. DTMB: the Chinese standard for digital television.

Technology

AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

Technology

OTT Infrastructure OTT/CTV

Physical and organizational elements necessary to operate an OTT service, such as internet connectivity, devices, screens, etc.

Technology

Video Subscription Service Platform OTT/CTV

Service that allows the creation of a subscription video business.

Technology

EPG OTT/CTV

Stands for Electronic Program Guide. Software with an interface where the platform user can access the different available content (linear and on demand) through enriched descriptions.

Technology

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Technology

SDK OTT/CTV

SDK stands for Software Development Kit comes: Group of tools with which to create applications for a platform or language-specific coding.

Technology