CMS definition

CMS

Content Management System. System used for the creation and publication of digital content. Its applications range from creating web pages to inserting images, graphics or videos into them.

Technology

More terms of Technology

Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

MPEG OTT/CTV

Stands for Moving Picture Experts Group. Group of specialists created by the international organization ISO to formulate standards in the compression and transmission of digital audio and video information.

Cable TV OTT/CTV

Traditional model of transmission of linear television services through a coaxial cable. Cable channels can also be used to provide Internet access, video on demand services, or voice services.

HD (High Definition) OTT/CTV

Stands for High Definition. Refers to any video with a resolution of 720p. However, it is generally identified with videos that are in a resolution of 1080i or 1080p. In such cases, one can speak of Full-HD.

RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

Intelligent OTT OTT/CTV

OTT service that uses artificial intelligence to follow the consumption of users and, using this knowledge, makes suggestions based on their habits.

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Place Shifting OTT/CTV

Technology that enables any viewer with a broadband Internet connection to view television channels from their home television to the screen of any other device.

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