DRM (Digital Rights Management) definition

DRM (Digital Rights Management)

Business model and technological platform that allows the protection of intellectual property online and the property of videos or other content. This makes it possible to retain ownership of the content and prevents illegal distribution or access.

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Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

Technology

Streaming / Streaming On Demand OTT/CTV

Type of audiovisual consumption in which users can immediately view content through the Internet, without previously downloading it.

Technology

Cloud video Distribution OTT/CTV

System where video files are stored on online servers, which makes it possible to access and view them from anywhere. This fact optimizes the experience of the end user. Cloud Video Distribution systems can be used as another name for CDNs (Content Delivery Network)

Technology

Digital television OTT/CTV

Transmission of television and audio images by encoding video and audio to digital formats. It mainly uses the MPEG data compression standard. However, depending on the area of application, there are several standards: DVB-T - which is the European standard for digital television. ATSC - The American digital television standard. ISDB: the Japanese standard for digital television. DTMB: the Chinese standard for digital television.

Technology

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Technology

Dolby Digital Plus OTT/CTV

Multichannel digital audio storage and transport compression scheme. It is also known as Enhanced AC-3 (DD +, E-AC-3 or EC-3).

Technology

Framerate (fps) OTT/CTV

Rate of the speed of a frame, that is, the number of images (frames) contained in one second of video. When the human eye sees 10 to 12 consecutive images per second, it perceives the images individually, but when the number of frames is greater, the eye perceives the images as if they were moving. The NTSC system uses a frame rate of 29.97 fps and the PAL system of 25 fps.

Technology

AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

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