More terms of Technology

HD (High Definition) OTT/CTV

Stands for High Definition. Refers to any video with a resolution of 720p. However, it is generally identified with videos that are in a resolution of 1080i or 1080p. In such cases, one can speak of Full-HD.

Linear TV OTT/CTV

The linear TV nomenclature refers to traditional television services. That is, the model in which programs are transmitted over the air using systems such as digital terrestrial television or a satellite connection.

Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

Framerate (fps) OTT/CTV

Rate of the speed of a frame, that is, the number of images (frames) contained in one second of video. When the human eye sees 10 to 12 consecutive images per second, it perceives the images individually, but when the number of frames is greater, the eye perceives the images as if they were moving. The NTSC system uses a frame rate of 29.97 fps and the PAL system of 25 fps.

Place Shifting OTT/CTV

Technology that enables any viewer with a broadband Internet connection to view television channels from their home television to the screen of any other device.

Streaming / Streaming On Demand OTT/CTV

Type of audiovisual consumption in which users can immediately view content through the Internet, without previously downloading it.

CDN (Content Delivery Network)  OTT/CTV

Network of servers located in countries that serve the content according to the location of the users. It is used to optimize the loading speed and guarantee the optimal experience for the end user.

Intelligent OTT OTT/CTV

OTT service that uses artificial intelligence to follow the consumption of users and, using this knowledge, makes suggestions based on their habits.

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