Linear TV definition

Linear TV

The linear TV nomenclature refers to traditional television services. That is, the model in which programs are transmitted over the air using systems such as digital terrestrial television or a satellite connection.

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Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

Technology

Smart TV Platform OTT/CTV

Software that enables the operation of a Smart TV, such as Roku, iOS, Android TV and Fire TV.

Technology

Video Subscription Service Platform OTT/CTV

Service that allows the creation of a subscription video business.

Technology

CMS OTT/CTV

Content Management System. System used for the creation and publication of digital content. Its applications range from creating web pages to inserting images, graphics or videos into them.

Technology

tvOS OTT/CTV

Apple's native operating system for its Apple TV product line.

Technology

OBS OTT/CTV

Stands for Open Broadcast Software, a free, open source program that allows creators to record and stream videos. Created by the OBS Project.

Technology

Cloud video Distribution OTT/CTV

System where video files are stored on online servers, which makes it possible to access and view them from anywhere. This fact optimizes the experience of the end user. Cloud Video Distribution systems can be used as another name for CDNs (Content Delivery Network)

Technology

Cookie OTT/CTV

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

Technology

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