Aspect ratio

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

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More terms of Technology

CMS OTT/CTV

Content Management System. System used for the creation and publication of digital content. Its applications range from creating web pages to inserting images, graphics or videos into them.

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Framerate (fps) OTT/CTV

Rate of the speed of a frame, that is, the number of images (frames) contained in one second of video. When the human eye sees 10 to 12 consecutive images per second, it perceives the images individually, but when the number of frames is greater, the eye perceives the images as if they were moving. The NTSC system uses a frame rate of 29.97 fps and the PAL system of 25 fps.

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Advanced vídeo Coding (AVC) OTT/CTV

Advanced video compression format. Also known as JVT, H.264 and MPEG4 part 10.

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Bit-rate Management OTT/CTV

The speed at which data is transferred from one point to another is defined by its bit rate. Bit rate can indicate the quality of an audio or video file. With bitrate management, your streaming content is adapted according to the connection capacity available on the end user's network.

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OTT (Over-the-Top) OTT/CTV

Stands for "Over-the-Top". Refers to any traditional communication service that is transmitted over the Internet, as opposed to services with traditional video transmission cable or satellite.

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Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

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SDK OTT/CTV

SDK stands for Software Development Kit comes: Group of tools with which to create applications for a platform or language-specific coding.

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Video Subscription Service Platform OTT/CTV

Service that allows the creation of a subscription video business.

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