Aspect ratio

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

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More terms of Technology

Closed Captioning OTT/CTV

Transcription of the dialogue in the audio channel of a video that is reproduced simultaneously with said video.

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Bandwidth OTT/CTV

Bandwidth is the volume of data that can be transmitted from one point to another in a fixed period of time. Depending on the type of online service, different bandwidths are required. For example, in a standard definition (SD) video (480p) this indicator is set at 1 megabit per second (Mbps), while in high definition (HD) videos (720p) it is raised to 4 Mbps.

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HD (High Definition) OTT/CTV

Stands for High Definition. Refers to any video with a resolution of 720p. However, it is generally identified with videos that are in a resolution of 1080i or 1080p. In such cases, one can speak of Full-HD.

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OTT Infrastructure OTT/CTV

Physical and organizational elements necessary to operate an OTT service, such as internet connectivity, devices, screens, etc.

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tvOS OTT/CTV

Apple's native operating system for its Apple TV product line.

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RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

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Intelligent OTT OTT/CTV

OTT service that uses artificial intelligence to follow the consumption of users and, using this knowledge, makes suggestions based on their habits.

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Bit-rate Management OTT/CTV

The speed at which data is transferred from one point to another is defined by its bit rate. Bit rate can indicate the quality of an audio or video file. With bitrate management, your streaming content is adapted according to the connection capacity available on the end user's network.

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