More terms of Technology

Advanced vídeo Coding (AVC) OTT/CTV

Advanced video compression format. Also known as JVT, H.264 and MPEG4 part 10.

CDN (Content Delivery Network)  OTT/CTV

Network of servers located in countries that serve the content according to the location of the users. It is used to optimize the loading speed and guarantee the optimal experience for the end user.

AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

Transcoding  OTT/CTV

It is the process of adapting encoded digital files from one format to another in order to be able to reproduce their content on different devices.

Cookie OTT/CTV

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

AOSP OTT/CTV

AOSP stands for Android Open Source Project, an independent initiative that facilitates the development of the Android mobile platform. Unlike Android TV, this free version allows device manufacturers to change anything they might they consider important.

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