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AI (Artificial Intelligence) definition

AI (Artificial Intelligence)

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

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Cookie OTT/CTV

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

Technology

Time Shifting OTT/CTV

Function of a video-on-demand service that allows the user to suspend viewing, pause or schedule playback for a specific moment.

Technology

4K  OTT/CTV

Ultra-high definition video. We refer to 4K when the screen has 4,000 horizontal pixels.

Technology

HEVC OTT/CTV

Stands for High Efficiency Video Coding. Video compression format that converts high-quality video files into others with their size reduced by half but maintaining image quality without notable alterations.

Technology

AOSP OTT/CTV

AOSP stands for Android Open Source Project, an independent initiative that facilitates the development of the Android mobile platform. Unlike Android TV, this free version allows device manufacturers to change anything they might they consider important.

Technology

Closed Captioning OTT/CTV

Transcription of the dialogue in the audio channel of a video that is reproduced simultaneously with said video.

Technology

Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

Technology

Advanced vídeo Coding (AVC) OTT/CTV

Advanced video compression format. Also known as JVT, H.264 and MPEG4 part 10.

Technology
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