AI (Artificial Intelligence) definition

AI (Artificial Intelligence)

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

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Time Shifting OTT/CTV

Function of a video-on-demand service that allows the user to suspend viewing, pause or schedule playback for a specific moment.

Technology

HbbTV OTT/CTV

Hybrid Broadcast Broadband Television es el estándar para visualizar páginas web CE-HTML (Consumer Electronics HTML) a través de un dispositivo. A menudo, estas páginas contienen información adicional sobre el programa que se está viendo, como marcadores deportivos, un espacio de televisión relacionado o un menú con acceso a otro contenido. El sistema HbbTV permite, igualmente, que la televisión sea interactiva, ya que los espectadores pueden votar en tiempo real por los personajes de un programa o participar en encuestas.

Technology

Cookie OTT/CTV

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

Technology

OTT (Over-the-Top) OTT/CTV

Stands for "Over-the-Top". Refers to any traditional communication service that is transmitted over the Internet, as opposed to services with traditional video transmission cable or satellite.

Technology

MPEG-DASH OTT/CTV

Flexible bit rate transmission technique that enables the transfer of high quality multimedia content over the Internet.

Technology

HEVC OTT/CTV

Stands for High Efficiency Video Coding. Video compression format that converts high-quality video files into others with their size reduced by half but maintaining image quality without notable alterations.

Technology

Closed Captioning OTT/CTV

Transcription of the dialogue in the audio channel of a video that is reproduced simultaneously with said video.

Technology

CMS OTT/CTV

Content Management System. System used for the creation and publication of digital content. Its applications range from creating web pages to inserting images, graphics or videos into them.

Technology

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