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Cookie

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

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Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

Mobile Advertising Glossary: Metrics and KPIs

oRTB Glossary

OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

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More terms of Technology

EPG OTT/CTV

Stands for Electronic Program Guide. Software with an interface where the platform user can access the different available content (linear and on demand) through enriched descriptions.

Technology

Video Hosting OTT/CTV

Web service that allows users to upload, view and share videos from their servers.

Technology

Bit-rate Management OTT/CTV

The speed at which data is transferred from one point to another is defined by its bit rate. Bit rate can indicate the quality of an audio or video file. With bitrate management, your streaming content is adapted according to the connection capacity available on the end user's network.

Technology

Streaming / Streaming On Demand OTT/CTV

Type of audiovisual consumption in which users can immediately view content through the Internet, without previously downloading it.

Technology

Linear TV OTT/CTV

The linear TV nomenclature refers to traditional television services. That is, the model in which programs are transmitted over the air using systems such as digital terrestrial television or a satellite connection.

Technology

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Technology

Cable TV OTT/CTV

Traditional model of transmission of linear television services through a coaxial cable. Cable channels can also be used to provide Internet access, video on demand services, or voice services.

Technology

Metadata OTT/CTV

Content metadata refers to various properties (information) of a content, such as title, description, story, cast, promo image, trailer, etc.

Technology

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