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Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

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Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

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OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

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API OTT/CTV

Application programming interface. One of its most relevant characteristics is to enable your software to connect with others, facilitating the interaction between them.

Technology

Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

Technology

Advanced vídeo Coding (AVC) OTT/CTV

Advanced video compression format. Also known as JVT, H.264 and MPEG4 part 10.

Technology

AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

Technology

Open Source OTT/CTV

Free program or set of code for public use, and modification by developers.

Technology

Video Subscription Service Platform OTT/CTV

Service that allows the creation of a subscription video business.

Technology

Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

Technology

Digital television OTT/CTV

Transmission of television and audio images by encoding video and audio to digital formats. It mainly uses the MPEG data compression standard. However, depending on the area of application, there are several standards: DVB-T - which is the European standard for digital television. ATSC - The American digital television standard. ISDB: the Japanese standard for digital television. DTMB: the Chinese standard for digital television.

Technology

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