Cable TV

Traditional model of transmission of linear television services through a coaxial cable. Cable channels can also be used to provide Internet access, video on demand services, or voice services.

Technology

More terms of Technology

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Technology

Framerate (fps) OTT/CTV

Rate of the speed of a frame, that is, the number of images (frames) contained in one second of video. When the human eye sees 10 to 12 consecutive images per second, it perceives the images individually, but when the number of frames is greater, the eye perceives the images as if they were moving. The NTSC system uses a frame rate of 29.97 fps and the PAL system of 25 fps.

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Live Stream OTT/CTV

Live streaming video in real time that is distributed over the Internet.

Technology

Video Subscription Service Platform OTT/CTV

Service that allows the creation of a subscription video business.

Technology

Video Hosting OTT/CTV

Web service that allows users to upload, view and share videos from their servers.

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AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

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Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

Technology

VTT OTT/CTV

Stands for Video Text Tracks. Subtitling method that synchronizes video speed with text speed using timestamps. See also: Closed captions and subtitles

Technology