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Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Technology

Bandwidth OTT/CTV

Bandwidth is the volume of data that can be transmitted from one point to another in a fixed period of time. Depending on the type of online service, different bandwidths are required. For example, in a standard definition (SD) video (480p) this indicator is set at 1 megabit per second (Mbps), while in high definition (HD) videos (720p) it is raised to 4 Mbps.

Technology

CDN (Content Delivery Network) OTT/CTV

Network of servers located in countries that serve the content according to the location of the users. It is used to optimize the loading speed and guarantee the optimal experience for the end user.

Technology

Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

Technology

Transcoding OTT/CTV

It is the process of adapting encoded digital files from one format to another in order to be able to reproduce their content on different devices.

Technology

Bit-rate Management OTT/CTV

The speed at which data is transferred from one point to another is defined by its bit rate. Bit rate can indicate the quality of an audio or video file. With bitrate management, your streaming content is adapted according to the connection capacity available on the end user's network.

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MPEG-DASH OTT/CTV

Flexible bit rate transmission technique that enables the transfer of high quality multimedia content over the Internet.

Technology

Metadata OTT/CTV

Content metadata refers to various properties (information) of a content, such as title, description, story, cast, promo image, trailer, etc.

Technology