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Bandwidth definition

Bandwidth

Bandwidth is the volume of data that can be transmitted from one point to another in a fixed period of time. Depending on the type of online service, different bandwidths are required. For example, in a standard definition (SD) video (480p) this indicator is set at 1 megabit per second (Mbps), while in high definition (HD) videos (720p) it is raised to 4 Mbps.

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Metadata OTT/CTV

Content metadata refers to various properties (information) of a content, such as title, description, story, cast, promo image, trailer, etc.

Technology

HLS OTT/CTV

HLS or HTTP Live Streaming is the most efficient method to broadcast live over the Internet. It divides the feed into smaller packages, which enables efficient delivery.

Technology

Smart TV Platform OTT/CTV

Software that enables the operation of a Smart TV, such as Roku, iOS, Android TV and Fire TV.

Technology

HEVC OTT/CTV

Stands for High Efficiency Video Coding. Video compression format that converts high-quality video files into others with their size reduced by half but maintaining image quality without notable alterations.

Technology

Bitrate OTT/CTV

Bitrate is the compression ratio of the video data transmitted by the source. The higher the bit rate, the better the video quality.

Technology

Video Subscription Service Platform OTT/CTV

Service that allows the creation of a subscription video business.

Technology

OTT Infrastructure OTT/CTV

Physical and organizational elements necessary to operate an OTT service, such as internet connectivity, devices, screens, etc.

Technology

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

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