Bandwidth definition

Bandwidth

Bandwidth is the volume of data that can be transmitted from one point to another in a fixed period of time. Depending on the type of online service, different bandwidths are required. For example, in a standard definition (SD) video (480p) this indicator is set at 1 megabit per second (Mbps), while in high definition (HD) videos (720p) it is raised to 4 Mbps.

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CDN (Content Delivery Network) OTT/CTV

Network of servers located in countries that serve the content according to the location of the users. It is used to optimize the loading speed and guarantee the optimal experience for the end user.

Technology

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Technology

Transcoding OTT/CTV

It is the process of adapting encoded digital files from one format to another in order to be able to reproduce their content on different devices.

Technology

API OTT/CTV

Application programming interface. One of its most relevant characteristics is to enable your software to connect with others, facilitating the interaction between them.

Technology

Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

Technology

HLS OTT/CTV

HLS or HTTP Live Streaming is the most efficient method to broadcast live over the Internet. It divides the feed into smaller packages, which enables efficient delivery.

Technology

EPG OTT/CTV

Stands for Electronic Program Guide. Software with an interface where the platform user can access the different available content (linear and on demand) through enriched descriptions.

Technology

Intelligent OTT OTT/CTV

OTT service that uses artificial intelligence to follow the consumption of users and, using this knowledge, makes suggestions based on their habits.

Technology

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