Bandwidth definition

Bandwidth

Bandwidth is the volume of data that can be transmitted from one point to another in a fixed period of time. Depending on the type of online service, different bandwidths are required. For example, in a standard definition (SD) video (480p) this indicator is set at 1 megabit per second (Mbps), while in high definition (HD) videos (720p) it is raised to 4 Mbps.

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Digital television OTT/CTV

Transmission of television and audio images by encoding video and audio to digital formats. It mainly uses the MPEG data compression standard. However, depending on the area of application, there are several standards: DVB-T - which is the European standard for digital television. ATSC - The American digital television standard. ISDB: the Japanese standard for digital television. DTMB: the Chinese standard for digital television.

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Dolby Digital Plus OTT/CTV

Multichannel digital audio storage and transport compression scheme. It is also known as Enhanced AC-3 (DD +, E-AC-3 or EC-3).

Technology

RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

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Live Stream OTT/CTV

Live streaming video in real time that is distributed over the Internet.

Technology

Intelligent OTT OTT/CTV

OTT service that uses artificial intelligence to follow the consumption of users and, using this knowledge, makes suggestions based on their habits.

Technology

DRM (Digital Rights Management) OTT/CTV

Business model and technological platform that allows the protection of intellectual property online and the property of videos or other content. This makes it possible to retain ownership of the content and prevents illegal distribution or access.

Technology

HLS OTT/CTV

HLS or HTTP Live Streaming is the most efficient method to broadcast live over the Internet. It divides the feed into smaller packages, which enables efficient delivery.

Technology

HbbTV OTT/CTV

Hybrid Broadcast Broadband Television es el estándar para visualizar páginas web CE-HTML (Consumer Electronics HTML) a través de un dispositivo. A menudo, estas páginas contienen información adicional sobre el programa que se está viendo, como marcadores deportivos, un espacio de televisión relacionado o un menú con acceso a otro contenido. El sistema HbbTV permite, igualmente, que la televisión sea interactiva, ya que los espectadores pueden votar en tiempo real por los personajes de un programa o participar en encuestas.

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