OTT (Over-the-Top)

Stands for "Over-the-Top". Refers to any traditional communication service that is transmitted over the Internet, as opposed to services with traditional video transmission cable or satellite.

Technology

More terms of Technology

Time Shifting OTT/CTV

Function of a video-on-demand service that allows the user to suspend viewing, pause or schedule playback for a specific moment.

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CMS OTT/CTV

Content Management System. System used for the creation and publication of digital content. Its applications range from creating web pages to inserting images, graphics or videos into them.

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Cloud video Distribution OTT/CTV

System where video files are stored on online servers, which makes it possible to access and view them from anywhere. This fact optimizes the experience of the end user. Cloud Video Distribution systems can be used as another name for CDNs (Content Delivery Network)

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Cookie OTT/CTV

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

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DRM (Digital Rights Management) OTT/CTV

Business model and technological platform that allows the protection of intellectual property online and the property of videos or other content. This makes it possible to retain ownership of the content and prevents illegal distribution or access.

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Digital television OTT/CTV

Transmission of television and audio images by encoding video and audio to digital formats. It mainly uses the MPEG data compression standard. However, depending on the area of application, there are several standards: DVB-T - which is the European standard for digital television. ATSC - The American digital television standard. ISDB: the Japanese standard for digital television. DTMB: the Chinese standard for digital television.

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PiP OTT/CTV

Stands for Picture in Picture. Technology for displaying two video images on a TV screen simultaneously. The main video image is displayed in full screen and the secondary video image in a smaller window.

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Catch up OTT/CTV

Technology that makes it possible to access digital content through the Internet at a time after it is viewed on a linear television channel. This is thanks to it being possible to record high-quality content in real time, which makes it easier to reproduce it later at the user's request.

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