OTT (Over-the-Top) definition

OTT (Over-the-Top)

Stands for "Over-the-Top". Refers to any traditional communication service that is transmitted over the Internet, as opposed to services with traditional video transmission cable or satellite.

Technology

More terms of Technology

Metadata OTT/CTV

Content metadata refers to various properties (information) of a content, such as title, description, story, cast, promo image, trailer, etc.

Cloud video Distribution OTT/CTV

System where video files are stored on online servers, which makes it possible to access and view them from anywhere. This fact optimizes the experience of the end user. Cloud Video Distribution systems can be used as another name for CDNs (Content Delivery Network)

Bitrate OTT/CTV

Bitrate is the compression ratio of the video data transmitted by the source. The higher the bit rate, the better the video quality.

RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

OBS OTT/CTV

Stands for Open Broadcast Software, a free, open source program that allows creators to record and stream videos. Created by the OBS Project.

Linear TV OTT/CTV

The linear TV nomenclature refers to traditional television services. That is, the model in which programs are transmitted over the air using systems such as digital terrestrial television or a satellite connection.

Streaming / Streaming On Demand OTT/CTV

Type of audiovisual consumption in which users can immediately view content through the Internet, without previously downloading it.

AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

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