HEVC | Tappx

HEVC

Stands for High Efficiency Video Coding. Video compression format that converts high-quality video files into others with their size reduced by half but maintaining image quality without notable alterations.

Technology

More terms of Technology

Digital television OTT/CTV

Transmission of television and audio images by encoding video and audio to digital formats. It mainly uses the MPEG data compression standard. However, depending on the area of application, there are several standards: DVB-T - which is the European standard for digital television. ATSC - The American digital television standard. ISDB: the Japanese standard for digital television. DTMB: the Chinese standard for digital television.

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Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

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Linear TV OTT/CTV

The linear TV nomenclature refers to traditional television services. That is, the model in which programs are transmitted over the air using systems such as digital terrestrial television or a satellite connection.

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MPEG-DASH OTT/CTV

Flexible bit rate transmission technique that enables the transfer of high quality multimedia content over the Internet.

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Middleware OTT/CTV

Middleware used to manage IPTV components. The operator requires middleware to control certain actions of the subscribers such as access to content, billing, allocation of service packages, etc.

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AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

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OTT (Over-the-Top) OTT/CTV

Stands for "Over-the-Top". Refers to any traditional communication service that is transmitted over the Internet, as opposed to services with traditional video transmission cable or satellite.

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HTML5 OTT/CTV

Standard for configuring and presenting content on the World Wide Web.

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