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AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

Technology

Linear TV OTT/CTV

The linear TV nomenclature refers to traditional television services. That is, the model in which programs are transmitted over the air using systems such as digital terrestrial television or a satellite connection.

Technology

RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

Technology

tvOS OTT/CTV

Apple's native operating system for its Apple TV product line.

Technology

OTT (Over-the-Top) OTT/CTV

Stands for "Over-the-Top". Refers to any traditional communication service that is transmitted over the Internet, as opposed to services with traditional video transmission cable or satellite.

Technology

Intelligent OTT OTT/CTV

OTT service that uses artificial intelligence to follow the consumption of users and, using this knowledge, makes suggestions based on their habits.

Technology

4K OTT/CTV

Ultra-high definition video. We refer to 4K when the screen has 4,000 horizontal pixels.

Technology

Aspect ratio OTT/CTV

Ratio of width to height of a screen. The NTSC standard uses a 4: 3 ratio that is closest to a square, and HD televisions most often use a 16: 9 wide format.

Technology