More terms of Technology

API OTT/CTV

Application programming interface. One of its most relevant characteristics is to enable your software to connect with others, facilitating the interaction between them.

HD (High Definition) OTT/CTV

Stands for High Definition. Refers to any video with a resolution of 720p. However, it is generally identified with videos that are in a resolution of 1080i or 1080p. In such cases, one can speak of Full-HD.

Closed Captioning OTT/CTV

Transcription of the dialogue in the audio channel of a video that is reproduced simultaneously with said video.

Video Hosting OTT/CTV

Web service that allows users to upload, view and share videos from their servers.

RTMP OTT/CTV

Stands for Real Time Messaging Protocol. System developed for the high performance transmission of audio, video and data over the Internet between Flash-based platform technologies, such as Flash Player and Adobe AIR, and the server.
Example: A live broadcast can be transferred to the RTMP server and, via CDN and a compatible online video player, the broadcast is played back on user devices.

HLS OTT/CTV

HLS or HTTP Live Streaming is the most efficient method to broadcast live over the Internet. It divides the feed into smaller packages, which enables efficient delivery.

AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

VTT OTT/CTV

Stands for Video Text Tracks. Subtitling method that synchronizes video speed with text speed using timestamps. See also: Closed captions and subtitles

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