In an ever more connected world, digitalization has permeated all aspects of our lives. Although the Internet has proven to be a powerful tool for progress and global connectivity, its environmental impact is an issue worthy of our urgent attention. We’re going to take a look at the carbon emissions generated by the Internet and, in particular, the role digital advertising plays in this picture.
The impact of the Internet on global carbon emissions
The infrastructure that supports the Internet, including data centers, distribution networks and the devices through which we access the web, consumes a significant quantity of energy. According to an International Energy Agency report, data centers and telecommunications networks account for approximately 2% of all the global greenhouse gas emissions which is a figure similar to the aviation industry.
Digital advertising: a part of the problem
Digital advertising, a sector on the rise, makes a considerable contribution to this carbon footprint. Every single digital ad you see online requires energy not only for its production and design, but also to host it on servers and distribute it via networks. Advertising formats that are rich in multimedia, such as videos, are particularly energy-intensive.
The need for the industry to act
Given the growing concern for climate change, it’s imperative that the digital advertising industry take responsibility and search for ways to reduce its environmental impact. This is not only a question of corporate social responsibility, but also an opportunity to lead in innovation and sustainability.
Our commitment to sustainability in digital advertising
At Tappx, we’re firmly committed to sustainability in the digital advertising industry. In 2023, we made significant efforts to quantify the emissions generated by our activities throughout the year 2022. This task was carried out in collaboration with the specialist consulting firm 51 To Carbon Zero. The alliance between the two companies remains strong, and this year we’re estimating our emissions for 2024.
Aware of the importance of acting now for the good of the planet, we’ve taken specific measures to compensate our emissions generated in 2022. This has been achieved through strategic investments in green energy projects, thus reflecting our commitment to responsible and sustainable business practices.
However, we won’t stop at just compensating our emissions. At Tappx, we believe real sustainability requires the proactive and ongoing reduction of our environmental impact. Therefore, our goal is not only to compensate our emissions year after year, but also lower them in a significant and sustained manner.
Our long-term vision is ambitious but clear: to reach net zero emission by 2030. In order to do so, we’ve implemented a comprehensive decarbonization project. This project not only involves our internal team, but also seeks collaboration and engagement from our main partners. We believe we can make a significant change in the industry and contribute to a more sustainable future through joint work and shared responsibility.
At Tappx, we’re proud to be pioneers in this crucial effort and are dedicated to leading by example in the transition towards more sustainable and environmentally-friendly advertising practices.
Together we must make it possible
Sustainability in digital advertising is not only an environmental need; it’s also an opportunity to innovate and lead in an ever more climate-aware market. The companies that are getting ahead by adopting sustainable practices will not only contribute to the planet’s wellbeing, but will also position themselves favorably in the eyes of a global audience that is more and more concerned about the environmental impact of their choices as consumers.
The task is immense, but the potential for a positive change is even greater. Together, as an industry, we have the power and responsibility to shape a greener and more sustainable future.
