User Acquisition with Offerwalls

In this blog entry, we will delve into the concept of offerwall traffic and explain how it can help you attract and retain new users for your app.

What is an Offerwall?

An offerwall functions like a mini-store within an app, listing multiple “offers” that users can complete in exchange for in-app rewards. For example, users might receive extra in-app coins for registering an account, reaching a certain level in a game, making an in-app purchase, and more.

The key feature of a mobile offerwall is that it is completely user-initiated, meaning users choose whether to engage with it. So even if it’s a rewarded-based promotion, if a user engages with your product, it means they chose your app above others within the offerwall. While commonly found in gaming apps, offerwalls can be utilized across various App categories.

How Does Promotion Work in an Offerwall?

Offerwalls serve as a marketplace for users and advertisers. They are typically positioned in high-traffic areas of an app, such as the menu or store, or appear at optimal moments when users are most likely to benefit from the rewards, like needing a hint or an extra life. Here are a few examples of actions users can choose to complete:

• Make a first deposit or purchase

• Take a survey

• Start a premium trial

• Create an account or register an account

Benefits of using Offerwalls vs. other Promotional Methods

1. User Segmentation: Use effective copy, call-to-action (CTA), and imagery to attract users from your target audience.
2. Cost-Effective User Acquisition at Scale: Advertisers pay for specific events rather than for installs. The CPA/CPE pricing model allows advertisers to acquire users at scale cost-effectively, often at lower rates than other channels.
3. Acquire Dedicated Users: Offerwall users are generally more dedicated. Compared to users acquired through other channels, those gained via offerwalls are more likely to engage deeply with the app.
4. Continue Generating Revenue: Users acquired through offerwalls tend to generate higher revenue over time, making in-app purchases and engaging further down the app funnel.
5. Boost Campaigns: If you’re looking to position your app within app stores quickly, offerwalls provide a great shortcut to get engaged users within a short timeframe, significantly boosting your app’s visibility and install numbers.

In conclusion, offerwalls present a powerful tool for user acquisition, providing a cost-effective way to attract dedicated users. By partnering with Tappx offerwalls, you can boost your app’s visibility and user base and enhance revenue generation and user engagement. Don’t miss out on the opportunity to enhance your advertising efforts and drive substantial growth for your business. Contact us!