Understanding In-App Rewarded Video Ads: A Key Element in User Acquisition Strategy

In the fast-paced world of performance marketing, staying ahead of the curve is crucial. Rewarded Video ads have emerged as a powerful tool for driving user acquisition and maximizing revenue for clients. This article delves into what in-app rewarded ads are, how they work, and best practices for integrating them into your UA strategies.

What are In-App Rewarded Ads?

Rewarded ads offer users a tangible incentive—such as in-game currency, extra lives, or premium content—in exchange for interacting with an advertisement. Unlike traditional ads, rewarded ads are user-initiated, meaning users choose to engage with them. This opt-in nature leads to a more positive user experience and higher engagement rates.

How do they work?

These ads are typically integrated into mobile apps and games via SDKs (Software Development Kits) provided by ad networks like Google AdMob, Unity Ads, and AppLovin. When a user opts to view an ad, the SDK manages the ad delivery and tracks engagement, ensuring the user receives the promised reward upon completion. Common formats include video ads and playable ads.

Benefits of using Rewarded Video Ads in UA Strategy

• Higher User Engagement: Rewarded ads typically boast higher engagement rates due to their voluntary nature, leading to better ROI for your campaigns.
• Enhanced User Experience: By offering value upfront, rewarded ads can improve user satisfaction, which can lead to higher retention rates
• Improved Conversion Rate: By providing rewards that enrich the gaming experience, rewarded video ads foster a positive connection with the advertised game, making players more likely to download and engage with it.

Best practices

1. Experiment with Video Lengths: While 15-30 seconds is generally optimal, consider testing shorter or longer videos as well.
2. Test Various Video Angles: Experiment with different video creatives, including user-generated content, to see which resonates best with the audience.
3. Use Interactive End Cards: If the platform supports it, add Interactive End Cards at the end of the video to boost user engagement. 

Conclusion

Rewarded ads offer a compelling avenue to drive engagement, enhance user experience, and boost monetization. By integrating these ads into your UA strategies and adhering to best practices, you can deliver superior results for your clients, ensuring their apps not only attract users but also retain them.

Are you ready to take your UA strategy to the next level? Don’t miss out on the opportunity to enhance your advertising efforts and drive substantial growth for your business. Contact us!