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Attribution Window definition

Attribution Window

Time frame for attributing actions to a campaign.

Operational and Technical Terms
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More terms of Operational and Technical Terms

Incrementality Test performance-marketing-glossary

Measures if a campaign caused a conversion.

Operational and Technical Terms

App Store Optimization (ASO) performance-marketing-glossary

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores to increase downloads.

Operational and Technical Terms

View-Through Attribution performance-marketing-glossary

Credit for conversion after viewing an ad.

Operational and Technical Terms

Registration performance-marketing-glossary

User creates an account or provides info.

Operational and Technical Terms

Real-Time Bidding (RTB) performance-marketing-glossary

Auction-based buying and selling of ad impressions in real time.

Operational and Technical Terms

First-Party Data performance-marketing-glossary

Data collected directly from users by the company.

Operational and Technical Terms

Frequency Capping performance-marketing-glossary

Limiting how many times a user sees an ad.

Operational and Technical Terms

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Operational and Technical Terms
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