Third-Party Data definition

Third-Party Data

Data collected by an entity without direct user relationship.

Operational and Technical Terms

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Operational and Technical Terms

Suppression List performance-marketing-glossary

Users/IDs excluded from targeting.

Event Tracking performance-marketing-glossary

Monitoring specific in-app actions.

Retargeting performance-marketing-glossary

Targeting past app users who didn’t convert.

SDK (Software Development Kit) performance-marketing-glossary

Tools to integrate analytics or ads in apps.

First-Party Data performance-marketing-glossary

Data collected directly from users by the company.

Post-Install Events performance-marketing-glossary

Actions after an app is installed.

Click-Through Attribution performance-marketing-glossary

Credit for conversion after clicking an ad.

Re-Engagement performance-marketing-glossary

Bringing inactive users back.

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