More terms of Operational and Technical Terms

Retargeting performance-marketing-glossary

Targeting past app users who didn’t convert.

Fraud performance-marketing-glossary

Malicious activity to manipulate attribution.

Re-Engagement performance-marketing-glossary

Bringing inactive users back.

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Event Tracking performance-marketing-glossary

Monitoring specific in-app actions.

Post-Install Events performance-marketing-glossary

Actions after an app is installed.

Arbitrage performance-marketing-glossary

Buying traffic at one price and selling at another.

Click-Through Attribution performance-marketing-glossary

Credit for conversion after clicking an ad.

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