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SDK (Software Development Kit) definition

SDK (Software Development Kit)

Tools to integrate analytics or ads in apps.

Operational and Technical Terms
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More terms of Operational and Technical Terms

Lookback Window performance-marketing-glossary

Period analyzed for attribution or prediction.

Operational and Technical Terms

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Operational and Technical Terms

Fraud performance-marketing-glossary

Malicious activity to manipulate attribution.

Operational and Technical Terms

Incent/Reward Traffic performance-marketing-glossary

Traffic from incentivizing user actions.

Operational and Technical Terms

Registration performance-marketing-glossary

User creates an account or provides info.

Operational and Technical Terms

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Operational and Technical Terms

Third-Party Data performance-marketing-glossary

Data collected by an entity without direct user relationship.

Operational and Technical Terms

UTM Parameters performance-marketing-glossary

Tags in URLs for tracking campaigns.

Operational and Technical Terms
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