Re-Attribution definition

Re-Attribution

Crediting a campaign for reactivating a user.

Operational and Technical Terms

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Operational and Technical Terms

SDK (Software Development Kit) performance-marketing-glossary

Tools to integrate analytics or ads in apps.

Purchase performance-marketing-glossary

Transaction made in the app.

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Real-Time Bidding (RTB) performance-marketing-glossary

Auction-based buying and selling of ad impressions in real time.

Event Tracking performance-marketing-glossary

Monitoring specific in-app actions.

Frequency Capping performance-marketing-glossary

Limiting how many times a user sees an ad.

App Store Optimization (ASO) performance-marketing-glossary

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores to increase downloads.

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.