1. Home
  2. Glossary
  3. View-Through Attribution

View-Through Attribution definition

View-Through Attribution

Credit for conversion after viewing an ad.

Operational and Technical Terms
Collections
All categories
Alphabetical index archive
A (7)B (1)C (14)D (1)E (2)F (5)I (4)L (2)M (3)O (1)P (7)R (7)S (5)T (1)U (5)V (1)
Search term

More terms of Operational and Technical Terms

Fraud performance-marketing-glossary

Malicious activity to manipulate attribution.

Operational and Technical Terms

Contextual Targeting performance-marketing-glossary

Delivering ads based on app/site content.

Operational and Technical Terms

Lookback Window performance-marketing-glossary

Period analyzed for attribution or prediction.

Operational and Technical Terms

Purchase performance-marketing-glossary

Transaction made in the app.

Operational and Technical Terms

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Operational and Technical Terms

Arbitrage performance-marketing-glossary

Buying traffic at one price and selling at another.

Operational and Technical Terms

SDK (Software Development Kit) performance-marketing-glossary

Tools to integrate analytics or ads in apps.

Operational and Technical Terms

Registration performance-marketing-glossary

User creates an account or provides info.

Operational and Technical Terms
×

Tappx logo white

Important Security Notice
Beware of scammers impersonating Tappx brand

We have identified fraudulent activities where malicious actors are imitating Tappx assets. These scams may compromise your security.

⚠️ Warning: The URL you came from has been flagged as potentially harmful.

To stay safe, only trust communications and services from the official Tappx domain: tappx.com

Visit our scam prevention hub
×

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Etiam elit tortor, consequat sit amet ultricies ut, pellentesque a magna. Etiam mattis odio ut nibh pulvinar bibendum. Curabitur porta gravida urna sit amet tincidunt. Etiam sit amet nunc vulputate, blandit mauris sit amet, lacinia arcu. Morbi in orci tincidunt, tincidunt dolor vitae, hendrerit sem. Etiam in suscipit purus. Morbi dignissim vitae nibh ut condimentum.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.