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Integration definition

Integration

Linking advertiser to tracking/ad sources.

Operational and Technical Terms
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More terms of Operational and Technical Terms

SDK (Software Development Kit) performance-marketing-glossary

Tools to integrate analytics or ads in apps.

Operational and Technical Terms

App Store Optimization (ASO) performance-marketing-glossary

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores to increase downloads.

Operational and Technical Terms

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Operational and Technical Terms

First-Party Data performance-marketing-glossary

Data collected directly from users by the company.

Operational and Technical Terms

View-Through Attribution performance-marketing-glossary

Credit for conversion after viewing an ad.

Operational and Technical Terms

Subscription performance-marketing-glossary

User opts into recurring payments.

Operational and Technical Terms

Third-Party Data performance-marketing-glossary

Data collected by an entity without direct user relationship.

Operational and Technical Terms

Post-Install Events performance-marketing-glossary

Actions after an app is installed.

Operational and Technical Terms
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