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Suppression List definition

Suppression List

Users/IDs excluded from targeting.

Operational and Technical Terms
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More terms of Operational and Technical Terms

Integration performance-marketing-glossary

Linking advertiser to tracking/ad sources.

Operational and Technical Terms

Real-Time Bidding (RTB) performance-marketing-glossary

Auction-based buying and selling of ad impressions in real time.

Operational and Technical Terms

Re-Engagement performance-marketing-glossary

Bringing inactive users back.

Operational and Technical Terms

App Store Optimization (ASO) performance-marketing-glossary

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores to increase downloads.

Operational and Technical Terms

Post-Install Events performance-marketing-glossary

Actions after an app is installed.

Operational and Technical Terms

Event Tracking performance-marketing-glossary

Monitoring specific in-app actions.

Operational and Technical Terms

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Operational and Technical Terms

Incent/Reward Traffic performance-marketing-glossary

Traffic from incentivizing user actions.

Operational and Technical Terms
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