First-Party Data definition

First-Party Data

Data collected directly from users by the company.

Operational and Technical Terms

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Operational and Technical Terms

Frequency Capping performance-marketing-glossary

Limiting how many times a user sees an ad.

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Click-Through Attribution performance-marketing-glossary

Credit for conversion after clicking an ad.

Re-Engagement performance-marketing-glossary

Bringing inactive users back.

Contextual Targeting performance-marketing-glossary

Delivering ads based on app/site content.

SDK (Software Development Kit) performance-marketing-glossary

Tools to integrate analytics or ads in apps.

Fraud performance-marketing-glossary

Malicious activity to manipulate attribution.

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.