Fraud definition

Fraud

Malicious activity to manipulate attribution.

Operational and Technical Terms

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More terms of Operational and Technical Terms

Arbitrage performance-marketing-glossary

Buying traffic at one price and selling at another.

Event Tracking performance-marketing-glossary

Monitoring specific in-app actions.

Real-Time Bidding (RTB) performance-marketing-glossary

Auction-based buying and selling of ad impressions in real time.

Frequency Capping performance-marketing-glossary

Limiting how many times a user sees an ad.

Post-Install Events performance-marketing-glossary

Actions after an app is installed.

First-Party Data performance-marketing-glossary

Data collected directly from users by the company.

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Retargeting performance-marketing-glossary

Targeting past app users who didn’t convert.