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Post-Install Events definition

Post-Install Events

Actions after an app is installed.

Operational and Technical Terms
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More terms of Operational and Technical Terms

UTM Parameters performance-marketing-glossary

Tags in URLs for tracking campaigns.

Operational and Technical Terms

Lookback Window performance-marketing-glossary

Period analyzed for attribution or prediction.

Operational and Technical Terms

Incrementality Test performance-marketing-glossary

Measures if a campaign caused a conversion.

Operational and Technical Terms

Incent/Reward Traffic performance-marketing-glossary

Traffic from incentivizing user actions.

Operational and Technical Terms

App Store Optimization (ASO) performance-marketing-glossary

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores to increase downloads.

Operational and Technical Terms

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Operational and Technical Terms

Purchase performance-marketing-glossary

Transaction made in the app.

Operational and Technical Terms

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Operational and Technical Terms
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