Post-Install Events definition

Post-Install Events

Actions after an app is installed.

Operational and Technical Terms

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Operational and Technical Terms

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Registration performance-marketing-glossary

User creates an account or provides info.

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Lookback Window performance-marketing-glossary

Period analyzed for attribution or prediction.

Retargeting performance-marketing-glossary

Targeting past app users who didn’t convert.

Event Tracking performance-marketing-glossary

Monitoring specific in-app actions.

Incent/Reward Traffic performance-marketing-glossary

Traffic from incentivizing user actions.

Attribution Window performance-marketing-glossary

Time frame for attributing actions to a campaign.

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