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Incrementality Test definition

Incrementality Test

Measures if a campaign caused a conversion.

Operational and Technical Terms
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More terms of Operational and Technical Terms

SDK (Software Development Kit) performance-marketing-glossary

Tools to integrate analytics or ads in apps.

Operational and Technical Terms

Contextual Targeting performance-marketing-glossary

Delivering ads based on app/site content.

Operational and Technical Terms

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Operational and Technical Terms

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Operational and Technical Terms

UTM Parameters performance-marketing-glossary

Tags in URLs for tracking campaigns.

Operational and Technical Terms

Click-Through Attribution performance-marketing-glossary

Credit for conversion after clicking an ad.

Operational and Technical Terms

Suppression List performance-marketing-glossary

Users/IDs excluded from targeting.

Operational and Technical Terms

Attribution Window performance-marketing-glossary

Time frame for attributing actions to a campaign.

Operational and Technical Terms
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