API (Application Programming Interface) definition

API (Application Programming Interface)

Interface for connecting systems and data.

Operational and Technical Terms

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Operational and Technical Terms

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Event Tracking performance-marketing-glossary

Monitoring specific in-app actions.

Fraud performance-marketing-glossary

Malicious activity to manipulate attribution.

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Real-Time Bidding (RTB) performance-marketing-glossary

Auction-based buying and selling of ad impressions in real time.

Frequency Capping performance-marketing-glossary

Limiting how many times a user sees an ad.

Purchase performance-marketing-glossary

Transaction made in the app.

Registration performance-marketing-glossary

User creates an account or provides info.

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