Click-Through Attribution definition

Click-Through Attribution

Credit for conversion after clicking an ad.

Operational and Technical Terms

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Operational and Technical Terms

Real-Time Bidding (RTB) performance-marketing-glossary

Auction-based buying and selling of ad impressions in real time.

Registration performance-marketing-glossary

User creates an account or provides info.

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Subscription performance-marketing-glossary

User opts into recurring payments.

View-Through Attribution performance-marketing-glossary

Credit for conversion after viewing an ad.

UTM Parameters performance-marketing-glossary

Tags in URLs for tracking campaigns.

Incent/Reward Traffic performance-marketing-glossary

Traffic from incentivizing user actions.

Lookback Window performance-marketing-glossary

Period analyzed for attribution or prediction.