Click-Through Attribution definition

Click-Through Attribution

Credit for conversion after clicking an ad.

Operational and Technical Terms

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Operational and Technical Terms

Incrementality Test performance-marketing-glossary

Measures if a campaign caused a conversion.

Retargeting performance-marketing-glossary

Targeting past app users who didn’t convert.

Frequency Capping performance-marketing-glossary

Limiting how many times a user sees an ad.

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Subscription performance-marketing-glossary

User opts into recurring payments.

Attribution Window performance-marketing-glossary

Time frame for attributing actions to a campaign.

App Store Optimization (ASO) performance-marketing-glossary

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores to increase downloads.

Arbitrage performance-marketing-glossary

Buying traffic at one price and selling at another.