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Offerwall definition

Offerwall

Ad format where users complete offers for rewards.

Operational and Technical Terms
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More terms of Operational and Technical Terms

Click-Through Attribution performance-marketing-glossary

Credit for conversion after clicking an ad.

Operational and Technical Terms

Incent/Reward Traffic performance-marketing-glossary

Traffic from incentivizing user actions.

Operational and Technical Terms

View-Through Attribution performance-marketing-glossary

Credit for conversion after viewing an ad.

Operational and Technical Terms

Attribution Window performance-marketing-glossary

Time frame for attributing actions to a campaign.

Operational and Technical Terms

Subscription performance-marketing-glossary

User opts into recurring payments.

Operational and Technical Terms

Suppression List performance-marketing-glossary

Users/IDs excluded from targeting.

Operational and Technical Terms

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Operational and Technical Terms

Incrementality Test performance-marketing-glossary

Measures if a campaign caused a conversion.

Operational and Technical Terms
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