More terms of Operational and Technical Terms

Subscription performance-marketing-glossary

User opts into recurring payments.

Re-Engagement performance-marketing-glossary

Bringing inactive users back.

Registration performance-marketing-glossary

User creates an account or provides info.

Lookback Window performance-marketing-glossary

Period analyzed for attribution or prediction.

Attribution Window performance-marketing-glossary

Time frame for attributing actions to a campaign.

Incent/Reward Traffic performance-marketing-glossary

Traffic from incentivizing user actions.

Click-Through Attribution performance-marketing-glossary

Credit for conversion after clicking an ad.

UTM Parameters performance-marketing-glossary

Tags in URLs for tracking campaigns.

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