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Real-Time Bidding (RTB) definition

Real-Time Bidding (RTB)

Auction-based buying and selling of ad impressions in real time.

Operational and Technical Terms
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More terms of Operational and Technical Terms

Offerwall performance-marketing-glossary

Ad format where users complete offers for rewards.

Operational and Technical Terms

Frequency Capping performance-marketing-glossary

Limiting how many times a user sees an ad.

Operational and Technical Terms

Suppression List performance-marketing-glossary

Users/IDs excluded from targeting.

Operational and Technical Terms

View-Through Attribution performance-marketing-glossary

Credit for conversion after viewing an ad.

Operational and Technical Terms

Integration performance-marketing-glossary

Linking advertiser to tracking/ad sources.

Operational and Technical Terms

First-Party Data performance-marketing-glossary

Data collected directly from users by the company.

Operational and Technical Terms

API (Application Programming Interface) performance-marketing-glossary

Interface for connecting systems and data.

Operational and Technical Terms

Arbitrage performance-marketing-glossary

Buying traffic at one price and selling at another.

Operational and Technical Terms
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