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Operational and Technical Terms
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More terms of Operational and Technical Terms

Third-Party Data performance-marketing-glossary

Data collected by an entity without direct user relationship.

Operational and Technical Terms

Re-Engagement performance-marketing-glossary

Bringing inactive users back.

Operational and Technical Terms

Lookback Window performance-marketing-glossary

Period analyzed for attribution or prediction.

Operational and Technical Terms

Creative Rotation performance-marketing-glossary

Swapping ad creatives to avoid fatigue.

Operational and Technical Terms

Arbitrage performance-marketing-glossary

Buying traffic at one price and selling at another.

Operational and Technical Terms

Purchase performance-marketing-glossary

Transaction made in the app.

Operational and Technical Terms

App Store Optimization (ASO) performance-marketing-glossary

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores to increase downloads.

Operational and Technical Terms

Suppression List performance-marketing-glossary

Users/IDs excluded from targeting.

Operational and Technical Terms
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