1. Home
  2. Glossary
  3. Churn Rate

Churn Rate definition

Churn Rate

The churn rate is the inverse of retention—it tracks the percentage of users who stop using the app over a specific time period. High churn indicates poor engagement or satisfaction.

KPIs
Collections
All categories
Alphabetical index archive
A (9)B (2)C (10)D (2)E (1)F (2)I (5)L (3)M (2)P (1)R (2)S (5)U (1)V (1)W (1)
Search term

More terms of KPIs

Average Revenue Per User (ARPU) mobile-advertising-glossary-metrics

Average revenue generated per active user over a specific period, calculated as Total Revenue ÷ Active Users

KPIs

Conversion Rate (CVR) mobile-advertising-glossary-metrics

CVR reflects the percentage of users who completed a desired action after clicking an ad: CVR = (Conversions / Clicks) * 100. It's a key performance indicator for measuring the effectiveness of the user journey.

KPIs

Customer Acquisition Cost (CAC) mobile-advertising-glossary-metrics

Average cost to acquire a new user via marketing and advertising, calculated as Total Acquisition Spend ÷ New Users Acquired.

KPIs

Incremental Reach mobile-advertising-glossary-metrics

The additional audience reached by a campaign that wouldn’t have been reached through other media or tactics.

KPIs

Incremental Sales Uplift mobile-advertising-glossary-metrics

Measures additional sales driven by the campaign beyond baseline sales, typically via A/B testing or modeled attribution.

KPIs

Lifetime Value (LTV) mobile-advertising-glossary-metrics

LTV is the projected revenue a user is expected to generate during their entire relationship with the app. It's a key metric for assessing user quality and long-term campaign impact.

KPIs

Conversion mobile-advertising-glossary-metrics

A conversion is any predefined action completed by a user after interacting with an ad, such as installing an app, signing up, making a purchase, or subscribing to a service. It's a primary measure of campaign success.

KPIs

Retention Rate mobile-advertising-glossary-metrics

Retention rate measures the percentage of users who return to the app after a certain time (e.g., Day 1, Day 7, Day 30). It’s a key metric for user engagement and product stickiness.

KPIs
×

Tappx logo white

Important Security Notice
Beware of scammers impersonating Tappx brand

We have identified fraudulent activities where malicious actors are imitating Tappx assets. These scams may compromise your security.

⚠️ Warning: The URL you came from has been flagged as potentially harmful.

To stay safe, only trust communications and services from the official Tappx domain: tappx.com

Visit our scam prevention hub
×

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Etiam elit tortor, consequat sit amet ultricies ut, pellentesque a magna. Etiam mattis odio ut nibh pulvinar bibendum. Curabitur porta gravida urna sit amet tincidunt. Etiam sit amet nunc vulputate, blandit mauris sit amet, lacinia arcu. Morbi in orci tincidunt, tincidunt dolor vitae, hendrerit sem. Etiam in suscipit purus. Morbi dignissim vitae nibh ut condimentum.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.