DMA (Designated Market Area)

AVOD OTT/CTV

Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.

Business

FVOD OTT/CTV

Stands for Free video on Demand. Type of video on demand in which the subscriber receives unlimited access to videos without additional payment or display of ads.

Business

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

Trailer OTT/CTV

Short fragment of audiovisual content intended to promote it and thus attract users to see more or buy the advertised product or service.

Business

Co-Viewing OTT/CTV

Traditional television term that is also used in connected television. Audience meters try to estimate how many people watch traditional television, even when a group of people are simultaneously watching the same television. These estimates allow advertisers to pay for every person who might be viewing their ads. In the case of digital video services, the user is referred to as the person who is consuming a service, that is, who is viewing a video, although there is no unified response in the market. It is expected that in the future there will be a unification in the audience measurement models of the different platforms, thus allowing all audiovisual consumption models to follow the same parameters.

Business

Cord-Nevers OTT/CTV

Users who never paid for a TV subscription, but who do consume OTT video services.

Business

Hybrid Model OTT/CTV

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Business