SVOD | Tappx

SVOD

Stands for Subscription Video on Demand. Video on demand service in which a prior subscription is required to access the desired content.

Business

More terms of Business

DMA (Designated Market Area) OTT/CTV

Designation of specific geographic markets that are often classified according to population size.

Business

Pay-TV OTT/CTV

Paid subscription television service .

Business

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

Business

ITU OTT/CTV

The ITU, which stands for the International Telecommunication Union, is a global organization that was established for the purpose of standardizing and regulating international telecommunications and radio. Its powers include the establishment of interconnection agreements between different countries.

Business

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

Cord-Cutting OTT/CTV

User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.

Business

Co-Viewing OTT/CTV

Traditional television term that is also used in connected television. Audience meters try to estimate how many people watch traditional television, even when a group of people are simultaneously watching the same television. These estimates allow advertisers to pay for every person who might be viewing their ads. In the case of digital video services, the user is referred to as the person who is consuming a service, that is, who is viewing a video, although there is no unified response in the market. It is expected that in the future there will be a unification in the audience measurement models of the different platforms, thus allowing all audiovisual consumption models to follow the same parameters.

Business

Subscription Business Model OTT/CTV

Business model based on subscription payments. Generally, the user pays a fee to access the content on a monthly basis.

Business