Hybrid Model

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

Business

More terms of Business

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

Business

VOD OTT/CTV

Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.

Business

Cord-Nevers OTT/CTV

Users who never paid for a TV subscription, but who do consume OTT video services.

Business

Subscription Business Model OTT/CTV

Business model based on subscription payments. Generally, the user pays a fee to access the content on a monthly basis.

Business

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

ITU OTT/CTV

The ITU, which stands for the International Telecommunication Union, is a global organization that was established for the purpose of standardizing and regulating international telecommunications and radio. Its powers include the establishment of interconnection agreements between different countries.

Business

Pay-TV OTT/CTV

Paid subscription television service .

Business

AVOD OTT/CTV

Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.

Business