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Hybrid Model  definition

Hybrid Model 

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

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More terms of Business

Cord-Cutting OTT/CTV

User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.

Business

KPI OTT/CTV

Key Performance Indicator. General term that refers to measures of the success of a company. Among its indicators is the its revenue growth, participation in the market or the growth of its customer base.

Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Business

Online vídeo Subscription Business OTT/CTV

Online video company that charges users a recurring fee for accessing its content. Also known as SVOD

Business

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

Business

FAST OTT/CTV

Free TV broadcast services with advertising, that is, they offer free content that would otherwise normally be paid content.

Business

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

Business

CTV OTT/CTV

Connected TV refers to devices that use a television as a screen and connect to the Internet to access audiovisual content.

Business
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